The New MityLite

Posted by mlmktg in News
MityLite is excited to share its new corporate identity that includes a new logo, tagline, and website. “MityLite, Durability By Design” carries forward a brand legacy that the company has honed for the past 25 years.
MityLite is today the industry standard for durable lightweight folding tables. Over the past five years, MityLite has also launched more than 30 new product lines to become a single source for durably designed commercial furniture across a variety of markets. MityLite’s new product line introductions include banquet seating; restaurant seating, table bases, and tabletops; innovative stacking and folding chairs; linen-less meeting room tables; mobile staging, and more.
Mitylite.com has been redesigned to give customers easier access to all of these new products with an improved experience and greater functionality. Website enhancements include a detailed product showroom that now provides easier search-ability across product lines by product feature, more accessible information, including downloadable brochures with detailed specs, links to corresponding carts, and an expanded image library. Users can now view recent product installations by industry (Hospitality, Restaurant, Public Assembly, Education, Worship and Government) in our new Project Portfolio and soon will be able to view helpful links and resources by market in these industry pages, as well.
Also new on the website is a completely redesigned fabric center. Customers and designers now have the ability to search our extensive upholstery collection by pattern or color and filter fabrics by fabric grade, color, design, and performance. Each fabric has a detailed downloadable image, which includes its fabric specifications and performance ratings.
Overall, we hope the new website with its visually engaging content and simpler design adds to the user experience and helps to make our customers’ jobs easier.
Let us know what you think.

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